Wednesday, October 30, 2019

A comparison and contrast of the theories of Karl Marx and Friedrich Essay

A comparison and contrast of the theories of Karl Marx and Friedrich Engels - Essay Example The theories of Marx and Engels envisage a social order where all mankind could avail of wealth collectively created and live in peace and harmony. Communism they believed was a state where the freedom of the individual was assured and the evils of child labor and illiteracy and miserable condition of he common man would come to an end. It is a tribute to the genius of these two men, that many of their theories have been adopted, bringing in change that has made the world a better place than it was in their time. Karl Marx the German philosopher, economist and revolutionary thinker is best known as the founder of modern socialism and communism. His friend Friedrich Engels, who some people referred to as Marx’s alter ego, was also a revolutionary with ideas similar to those of Marx. These two great thinkers shared their views on capitalism socialism and communism, and, as Engels once commented there was complete agreement in all theoretical fields. Engels collaborated with Marx in writing his famous work Das Kapital which is an analysis of economic and social history; and after his death edited and published the remaining two volumes of the book. Marx and Engels also co-authored The Communist manifesto that lays down the principles of communism and the role of the working class (Proletariat) in overthrowing the yoke of the bourgeoisie (Capitalists). In fact these two men collaborated so closely and their ideas were so much alike that it is often impossible to tell their individual cont ributions apart in their writings. The ideas of Karl Marx and Friedrich Engels are commonly referred to as Marxism. The friendship of these two revolutionary thinkers is considered quite remarkable. Marx was a man whose barbed remarks spared neither friend nor foe. His life therefore is a saga of misunderstandings and broken relationships. Yet, his relationship with Engels which began

Sunday, October 27, 2019

Media Ownership and Cultural Imperialism

Media Ownership and Cultural Imperialism Evaluate the claims made by authors arguing that media ownership and concentration lead to cultural imperialism with specific reference to a media text(s) of your choice. Do you agree? Media concentration and its impact on the effective citizen cultural participation has always been an important matter in both our past and modern society. Many authors argue that media ownership and concentration leads to cultural imperialism. To evaluate these claims we first need to define, with reference to several media texts, what the common terms of cultural imperialism, and media ownership and concentration generally refer to. Using multiple sources, more than refering to one specific media text, will help us to build a omniscient and objective knowledge about the subject. Throughout the years, these terms – taking into account today’s increasing wide range of media and ways of communicating – have evolved significantly in both their value and connotation, leading towards a critical point for our contemporary society and the ones to come. After explaining the meaning of cultural imperialism, we will then take a look at what media ownership and concentration stands for in our modern world and how it leads to cultural imperialism. Cultural imperialism Many authors – sociologists, anthropologists, and ‘philosophers’ – tend to explain, in the most accurate way, these two symbolic terms without any strong conviction in the end. For John Tomlinson this expression does not have a particularly long history. In the 1960s cultural Imperialism became a part of the general intellectual currency – a generic concept: It (cultural imperialism) brings together two words which are themselves extremely complex and problematic, in an attempt to provide a covering concept for a very broad range of issues (Tomlinson, 2002: 3).To make it easier we shall divide these two terms and attentively study the definition of culture and the definition of imperialism independently, ultimately arriving at a better understanding of the importance in defining this expression. In Oxford Dictionary the word â€Å"cultural† is defined as: â€Å"an improvement or refinement of mind, manners, etc., by education and training; condition of being thus trained and refined; particular form or type of intellectual development or civilization† (Shorter Oxford Dictionary, 2007: 261). Despite that the word culture is still one of the three most complicated words in the English language, by the nineteenth century the British anthropologist E.B. Tylor (1874: 185) provided probably the most popular definition of culture: â€Å"Culture is that complex whole which includes knowledge, belief, art, law, custom and any other capabilities and habits acquired by man as a member of society.† Imperialism is, itself, defined as â€Å"the policy, practice, or advocacy of extending the power and dominion of a nation especially by direct territorial acquisitions or by gaining indirect control over the political or economic life of other areas; broadly: the extension or imposition of power, authority, or influence†. Historically, imperialism is defined through the economic system (and its reference to colonial rules) and the political system, in which appears the Marxist analysis of stages, the modern capitalism and the fight between the American and Soviet Union (Williams, 1958). â€Å"Commonly associated with the policy of direct extension of sovereignty and dominion over non-contiguous and often distant overseas territories, it also denotes indirect political or economic control of powerful states over weaker peoples. Regarded also as a doctrine based on the use of deliberate force, imperialism has been subject to moral censure by its critics, and thus the term is frequently used in international propaganda as a pejorative for expansionist and aggressive foreign policy† (Wesseling, 2004: 7226-7232). If we now jointly consider these two definitions, we then nearly approach the following definition by Martin Barker and Julian Petley (2001: 22): â€Å"It seems to mean that the process of imperialist control is aided and abetted by importing supportive forms of culture.† Let us now examine a clear and direct example of cultural imperialism by Robert Cecil (1971: 6). In his folio about cultural imperialism, he essentially focuses on the impact of the colonisations across the world. For him this is the beginning of pure and simple cultural imperialism. If we have a look for instance at some meetings of The United Nations Educational, Scientific and Cultural Organization, known as Unesco, when the French-speaking Africans and English-speaking Africans stand up to make a speech to the assembly, you can obviously distinguish characteristics of French and British culture. Respectively, French-speaking Africans speak in rather an silver-tongued, logical way; while the English-speaking Africans tend to be more blunt, empirical and, occasionally, even humorous. Which methods are used to convert a nation under cultural domination? The leading method is language. As an example, if you compel somebody, throughout an educational system or as a means of economic concern, to speak your language, to some extent you are imposing your pattern of thought on them. A French sociologist, Pierre Bourdieu, in an interview (Paris, 1996) communicated the following: Only knowledge of language enables the influence of the culture expressed by that language to be fully effective and to reach the soul of another people. We can also find this cultural panel in advertising campaigns, such as McDonald’s, Pepsi, Durex or Ford. Fords advertising, like the others cited above, adapts itself to cultural differences between the many countries in which the brand is available. The American ads are generally bringing back the classic American way of life, using old gangster movie patch-work as background references. Asian ads for Ford feature a fantastic, cartoon-ish style. While the UK ads are usually matching with the English humour style: short, direct, colorful and relevant. If we then sum up all those different approaches of the expression we can see that cultural imperialism is, finally,spreading and exalting habits and values; a practice in which diferent economic powers play a big part. It is with this link to economic power that the media ownership and concentration now interferes. Media ownership and concentration To explain the meaning of media ownership and concentration, we need to think about the natural tendency of capitalistic economic systems linking to oligopoly or monopoly. â€Å"Media concentration is defined as an increase in the presence of one (monopoly) or a few media companies (oligopoly) in any market as result of acquisitions and mergers or the disappearance of competitors† (Meier Trappel, 2004: Chap. 4). Indeed, Indeed, the world is basically ruled and owned by mainstream media conglomerates. In the late 90s, there were nine corporations (mainly from the U.S.) that dominated the media world called the Big Ones. According to an article from The Nation, the Big Ones never totally changed. The top ten media companies around early 2002 were AOL, Time Warner, Disney, General Electric (quote in the article as a media company), Sony, News Corporation, Liberty Media, Vivendi, AT T, Viacom, Vivendi and Bertelsmann (Robert W. McChesney, The Nation Magazine :1999) However, as Mark Crispin Miller points out (2007) companies may â€Å"come and go†. I chose to use the reference of mainstream media conglomerates ruling the world because these corporations, even if they seem to refer to media corporations, they share members of the board of directors (also known as the process of interlocking directorates) within a large panel of big companies, including each important economic devise such as Oil Companies, Pharmaceutical and Health car companies, Banks and technology companies. All of these companies are followed by many other â€Å"Second tiers† companies that each earn billions dollars of business. For example, ABC/Disney, among other corporations, owns FedEx, Boeing, City National Bank, Starwood Hotels Resorts; CBS/Viacom owns Dell, American Express, Akamai Technologies, Lafarge Corp, Amazon.com, etc. We are living to serve advertisers purposes. Cest notre raison dà ªtre claims the CBS C.E.O.. This capitalist economical process ruled by the constant need of power is very frequently seen as a problem for contemporary media and society. Media ownership of concentration and cultural imperialism So, how is this media ownership and concentration leading to cultural imperialism? The situation of an healthy and fair democracy is when choice is given to all. In other words, is when media impacts on the market by offering a wide range of ideas, information and types of culture. It is well-known that radion, newspapers, television and, mor recently, internet form a part of everyday life that democracy finds and uses as a way of expression in general media circles. What if, however, this circle is altered by economic ownership, competition and profit? There may be some media etablishment preaching the diversity, but it would only be on a external look. The worry is that so many agencies are often held by one giant only: â€Å"Defenders of narrowing control of the media point, accurately enough, to the large numbers of media outlets available to the population: almost 1,700 daily papers, more than 8,000 weeklies, 10,000 radio and television stations, 11,000 magazines, 2,500 book publishers and more †¦Unfortunately, the large numbers deepen the problem of excessively concentrated control. If the number of outlets is growing and the number of owners declining, then each owner controls even more formidable communications power† (http://www.globalissues.org, 2007; Bagdikian, 2000: 222). In terms of â€Å"quality† of the information reported, the media concentration makes it totally subjective (through the eyes of a few men pulling strings). While concurrential competition can be a good aspect for news reporting and media in general to push for a better quality, the concentrated control of media companies (oligolpoly) and its very special competition has reduced media under cheap popular information through crude sensationalism rather than quality, detailed reporting etc. This type of competition clearly affects the journalisms ability to spread quality news and alters the gap of theorical and professional journalism. But those decisions are firstly made because society and people change. Readers and viewers care 5more about scandals, celebrities affairs and local news (check the emergence and success of tabloids and magazines like Hello, OK, Star, and the Sun, which are also basically owned by the same man: Rupert Murdoch). Therefore, according to Fair.org we bsite: â€Å"Newspaper editors and television news executives have reduced the space and time devoted to foreign news coverage by 80% to 60% during the past 15 to 20 years† (http://www.fair.org, 2009). In terms of political aspect, there is hardly any obvious or revealed strategy adopted by governments. Of course they need to stick the law and human rights on the top of the list, but if we have a closer look over media ownership and their relation to the politics, we can find mutual gainful links (such as censorship, subtle truth distortion etc.). Although for now, let us take the example of Berlusconi. In this case, Berlusconi, with the help of the media and their stinginess, efficiently controlled the government’s and populations mind. With his own media (and with the journalists he co-opted with money) he controlled the parliament, the public opinion 1and the state bureaucracy in order to change the realistic substance of his judiciary charges, which could lock him and his subordinates to jail. By controlling the media, controlling peoples minds, spreading opinions and influencing decisions has never been so simple! Concerning diversity and homogeneity of media content, it is known that media organizations try to cover all audiences and public. They cant afford to provide worldwide information and decline it to more than thousands culture. Thus they use â€Å"omnibus media.† Transporting everything for everybody. It, then, reduces the diversity of opinions and commentary for common purposes. To widely sum up: one idea for all, which then involves a sort of imperialism since no other choice is given. Furthermore, the fact that international and national news is passed on by only a few preponderant global news agencies, and that the national and local news is delivered by only one agency makes the journalistic sources of news coverage very limited in scope. However, there is no empirical or scientific evidence that editorial quality has declined under monopoly conditions according to Werner A. Meier and Joseph Trappel (2004: chapter 4). Most of the media companies listed above are American, thus talking about cultural imperialism consequently implies to especially focus on the American media supremacy. You can travel to the most reclusive village and you will be able to satisfy your craving for a Big Mac, entertain yourself by watching a Hollywood blockbuster in your comfy Nike shoes. â€Å"This proliferation of American products across the globe is more than mere accident. As a by product of globalization, it is part of a larger trend in the conscious dissemination of American attitudes and values that is often referred to as cultural imperialism† Galeota, 2007: 1). Also, if we take cinema production as an alternative example: a few years ago, the youth of the world had a choice between Chinas history review by way of Walt Disney’s Mulan, and the Old Testament recreated by Stephen Spielberg’s The Prince of Egypt – still coming from American media productions. Foreign history and legends painted with the American background colors! At the same time, foreign productions crossing the U.S. borders are also submitted to an â€Å"Americanization† on the scenario and screen production. TenkÃ…Â « no shiro Rapyuta (Castle in the sky) is the 1986s animated film by Hayao Miyazaki. The Japenese version includes traditional and minimalist soundtracks by Joe Hisaishi. The european exported version includes the same sountrack and original dialogues with subtitles; while the American edition changes the music, dialogues and deletes scenes. After this incident, Ghibli Studios (Hayao Miyazaki production) refuses to export their films within the U.S. borders. But if America triumphs on screen in the vanguard, it must also triumph through the universal message of Hollywood – a message of individual voluntarism, easily transferable (and easily ingestible) to all peoples of the planet. Conclusion Here we tend to explain the origins and, through many sources of modern cultural imperialism, the composition of media ownership and concentration. After reading many articles, views, and claims about these different subjects, it was clear and obvious to realize their common interaction. The increasing globalization of media activities across the industry of media during the past ten years has made media ownership and concentration a fundamental socio-political, cultural and economical phenomenon. This media concentration clearly leads to a cultural imperialism interacting all over the world. Moreover, media concentration reduces the sources and information given to the reader/spectator. But on the other hand, we also have to consider another aspect of the problem: the basic psychological behaviour of our society. Historically a â€Å"leader† has always been at the forefront of society. Whether religious, monarchical, political or cultural the presence of leadership brought security and direction to the people (Montesquieu, 1748). Whether right or wrong, the views of the leader were adopted by the people often leading to cultural unrest and misguidance. The â€Å"safety needs† of the people, as Maslow claimed manifests itself in the choice and preference for leadership. In many ways the role of the leader has been adopted by the media giants who express their views to a widespread audience of followers. From the famous Thomas Hobbes (1660) claim â€Å"Man is a wolf for other men† (or commonly translated as â€Å"Dog eat Dog†), we became a society of â€Å"loup et moutons† (wolf and sheep). The population is now known for following ideas and opinions like sheep, and ingurgitates the information without questioning it (check the French INPI Campaign, 2001). Like a Sheppard herding sheep, the media giants (the Sheppard) can control and manipulate views of the people (the sheep) without the true facts being presented. So, whose fault is it if we talk about cultural imperialism? The media giants spreading the exact ideas and opinions without the foresight for a true and objective opinion or the people who blindly believe the opinions forced upon them? 2633 words Works Cited Barker, Martin, and Julian Petley. Ill effects: the media/violence debate. Vol. 2. Routledge, 2001. Print. Bourdieu, Pierre. Sur la Tà ©là ©vision. Dailymotion. 28 Nov. 2006. Web. 28 July 2009. Bourdieu, Cambridge 2005, The journalistic field, ed. Polity Car Ford Company. Advertisement. Pubstv.com. 2008. Web. 28 July 2009. . Fair.org. Interlocking Dictatorates. Fair. 2009. Web. 28 July 2009. . Galeota, Julia. Cultural Imperialism: An American Tradition. The Humanist. 2004. Web. 2009. . Meier, Werner A., and Joseph Trappel. Media Concentration and the Public Interest  . Media Policy, convergence, concentration and commerce. Euromedia research group ed. Denis Mc Quail and Karen Siune, 2004. Print. Miller, Mark Crispin. Mark Crispin Miller, January 7, 2002, What?s Wrong With This Picture?, The Nation. The Nation 7 Jan. 2002. Global Issues. Web. 28 July 2009. . Tenk? no shiro. Dir. Hayao Miyazaki. Ghibli studio, 2001. DVD. Tomlinson, John. Cultural Imperialism: a critical introduction. 2002. Print. Tylor, Edward B. Primitive culture: researches into the development of mythology, philosophy, religion, language, art and customs. H. Holt and Company, 1874. Print. Wesseling, H. L. History of Imperialism. The International Encyclopedia of the Social Behavioral Sciences Neil J. Smelser Paul B. Baltes (2004). Print. Williams, Raymond. Culture and Society. London: Chatto and Windus, 1958. Print. Robert Cecil C.M.G., M.A., 1971, Cultural Imperialism, ed. The Institute for Cultural Research Robert McChesney, 1999, Rich Media Poor Democracy, University of Illinois Press Ben H. Bagdikian, 2000, The Media Monopoly, Sixth Edition, ed. Beacon Press Montesquieu, 1748, De lesprit des lois Thomas Hobbes, 1660, Le là ©viathan Doyle Gilliam, London 2002, Media ownership: the economics and politics of convergence in the UK and European media, ed. Sage Ronald V. Bettig Jeanne Lynn Hall, 2003, Big Media, Big Money: cultural texts and political economics, published by Rowman Littlefield Publishers, INC. The Real Thing. The Coca-Cola Company, Atlanta Ga. WXYZ-TV, Yourtown, AZ. 5 Dec. 2008 Meenakshi Gigi Durham and Douglas Kellner, 2006, Media and cultural studies: keyworks, Published by Wiley-Blackwell 9/9

Friday, October 25, 2019

John Miltons On the Morning of Christs Nativity :: On the Morning of Christs Nativity Essays

John Milton's On the Morning of Christ's Nativity John Milton was born in 1608 and died in died in 1674. He was by far the most learned man of his time. He influenced men from the Romantic poets to the American Puritans. Moreover, he relied heavily on the historic Christian doctrine of Calvinism. In the first four stanzas of On the Morning of Christ's Nativity Milton paints a beautiful picture of man's redemption in Christ. First, the first four stanzas of Milton's poem have a distinct rhyme scheme. The rhyme scheme is an adaptation of the rhyme scheme in Spenser's The Faerie Queen. In Spenser's poem the stanza rhyme scheme is ababbcbcc. In Milton's poem the rhyme scheme is ababbcc. The two poems have similar rhyme schemes except Spenser's poem has an extra cb. Second, the most common feature of the first four stanzas is the striking allusion. In the stanza, Milton speaks of the "son of Heaven's eternal King" born of a "virgin mother" bringing "redemption from above." The "King of Heaven" is the Christian God. This is a quote from Daniel 4. The virgin mother is Mary, mother of Jesus. This is a prophecy of the birth of Christ from Isaiah 7 fulfilled in Luke 2. The "redemption from above" is the redemption written of in Romans 3:27. The "holy sages once did sing (they prophesied)" about Christ's releasing the elect of death from the Fall (Genesis 3). These prophecies are in Isaiah 9 and 40, among other places. They were fulfilled in Christ's death and resurrection, and God now works a "perpetual peace" in His elect. Â   The second stanza is much like the first, with allusion as the main feature. The "glorious form" and "light insufferable" are symbolic of God. Exodus 33:20 says no man shall see the face of God and live. Here Milton specifically writes about the Son, Jesus Christ. Milton says He sat in "Trinal Unity" at "Heaven's high council-table." "Trinal Unity" refers to the Christian doctrine of the Trinity. All three are separate and distinct Persons of one God. They are in perfect unity. Finally, Milton says Christ forsook His glory and came "here with us." This is a reference to Philippians 2 where Christ "humbles Himself" and makes Himself in "the form of a servant." Finally, Milton says He chose "a darksome house of mortal clay." This alludes to 1 Corinthians 4:7 where Paul calls men "jars of clay.

Thursday, October 24, 2019

Red bull Essay

Motivated by mainstream drinks from the Far East, Dietrich Mateschitz created Red Bull in the mid 1980’s. He produced the recipe of Red Bull Energy Drink and established the distinctive marketing idea of Red Bull. Red Bull Energy Drink was sold for the first time on 1st April 1987, in its home market Austria. This was not only the introduction of an entirely fresh and different product, in fact it was the birth of a completely new product type. Today Red Bull exists in more than 166 countries and about 40 billion cans of Red Bull have been consumed so far. By the end of 2013, Red Bull has employed 9,694 people in 166 countries with the company turnover exceeding the five billion euro mark for the first time. SWOT Analysis Strengths †¢Market Leadership – within the energy drinks market Red Bull is the energy drink pioneer all over the world. †¢Marketing Efforts – Well designed promotions, targeted campaigns and sponsorships for example: Formula 1, Red Bull revolution of sound and Red Bull music academy. Weakness †¢High prices. †¢No new innovation in all these years to compete with new comers. Opportunities †¢Extension of product line to help retain market share. †¢Consumer recognition through more sporting events. †¢New ventures like main stream sports sponsorships to target all demographics and partnership with social media sites. Threats †¢Competition from other health focused organic drinks which boost energy. †¢Change of rules from government health departments (especially first world countries) on high caffeine products. †¢Low acceptance in the market due to cheaper options available. †¢Health and fitness awareness in customers. †¢Another big threat to energy drink industry in general including Red Bull is the growing industry of specialty coffee in Australia. Competitor Analysis  In many surveys it is said that people use energy drinks for various reasons, but main reason being energized instantly. In Australia the main competitive threat to Red Bull is from energy drink brands such as Monster, Mother, Rockstar and v. Other market competition includes sports drinks and soft drinks. Coca-Cola’s sales in energy and sports drinks led in Australia in 2012. The company runs two products, Mother and Powerade. Powerade was the top brand in sports drinks in 2012, accounting for 50% of off-trade volume, while Mother was the third leading competitor in energy drinks, accounting for 22% of off-trade volume. Target Market †¢Core target market segments for Red Bull consists of the core age group of 15 – 40. †¢Young people feel more need of energy drinks due to work pressure, extended energy levels, multiple jobs and work and personal life balance. †¢Consumers are inclined towards Red Bull because the shear name and position of the brand, and the brands association with some well-known athletes, extreme sports such as motorsports, bike, surfing, skateboarding and more. Red Bull’s association with exclusive music scene all over the globe provides young people with another reason to be a part of the brand. References Armstrong, G. Adam, S. Denize, S. and Kotler, P. Principles of Marketing, 5th edition., Pearson, Australia Red Bull. Company and Product Overview. 2014 Available: http://energydrink.redbull.com (accessed 25 March 2014).

Wednesday, October 23, 2019

Ipil Seeds As Shoe Polisher Essay

He gives us that vast goodness of nature and vegetation is among those. As manpropagates for abundance; he deserves to harbor tremendous benefits from it. Man inhabited earth with all its richness laid before him. With his gladness,ingenuity and constant search for knowledge he discovered numerous ways to enrich hismind of endless ideas, body for health and longevity and spirit to fulfill his close relationwith his maker and humanity. Thus, man discovers infinite ways and makes use ofaccessible resources to satisfy his longings for health and wellness.The discovery of herbal plants made the possible existence of modern medicine.Modern medicine makes use of these plants in making capsulated herbal medicine or foodsupplements. It is scientifically proven that numerous of vitamins and minerals are foundin herbal plants that can supply the needs of living things, specifically humans. Thesevitamins and minerals help supply energy within a persons body, which is needed foreveryday activities in order for them to perform well. Herbal plants nowadays are not justmade as medicinal purposes but also as food ingredients so that it may add a unique andhealthier flavor to foods. Malunggay or Horse radish (Moringa oelifera) was once considered a â€Å"poorman’s vegetable† but now it is known as a â€Å"miracle tree† or â€Å"nature’s medicinecabinet† by scientists and health care workers from around the world because itis loaded with vitamins and minerals that can be an effective remedy againstmany kinds of ailments such as arthritis, anemia, ovarian cancer, heartcomplications, kidney problems, asthma and digestive disorders . This plantthrives in tropical countries, mainly in Southeast Asia, Central and SouthAmerica and Africa. It is indeed widely cultivated. It grows up to ten (10)meters tall and its leaflets are ovate to elliptic and are two (2) centimeters long.Each ounce of Malunggay contains seven times the Vitamin C found in oranges,four times the Vitamin A of carrots, three times the iron of spinach, four times asmuch calcium as milk and three times the potassium of bananas. It is said thatthat these plants require little  maintenance, which makes it easy for cash-strapped people to gain health without thinking of budget concerns. Spinach (Spinacia oleracea) is an edible flowering plant in the family ofAmaranthaceae which originated from Central and Southwestern Asia and isnow widely cultivated throughout the world. It grows to a height of up to thirty(30) centimeters and its leaves are simple, alternate, ovate to triangular-basedand varies in size from two (2) to three (3) centimeters long and one to fifteen(15) centimeters broad. Besides of it being considered as an herb rich in Iron, it isalso a rich source of Carbohydrates, Dietary fiber, Fat, Protein, Vitamin A, Beta-carotene, Lutein, Zeaxanthin, Folate, Vitamin C, Vitamin E, Vitamin K andCalcium. It is well-known in stabilizing the blood sugar among diabetics, itserves as an anti-oxidant, an anti-cancer agent, it prevents from atherosclerosisor thickening and hardening of arteries and it aids in the formation of the bloodsubstance required for bloodclotting.The combination of both herbs can surely make a nutritious supplementfor all ages. This study presents the result of the beneficial mix of Malunggayand Spinach known as  ³ Malunggay and Spinach powder.  ´ A power duo, aproduct of nature, harness within reach and concoctedwith simplicity Significance of the Study Health awareness is the prime investment, ingenuity is the investors joining effort and wellnessis the net gain. Most people think that adapting a healthy and well-conditioned life isexpensive and difficult to achieve. The significance is just how one resourcefully utilizes thecheap, the natural abundance of nature, and the untiring quest to alternatives and remedies.Malunggay and Spinach are kind of vegetables that are rich with vitamins,minerals and amino acids that are needed for optimum health. The purposeful cahoots willserve as a supplement Malunggay, touted as all- around miracle tree or natures medicine cabinet contains a wide variety of nutrients in high amounts and Spinach, known as  powerhouse of nutrients fill in essential Potassium, Phosphorus and Niacin thatMalunggay does not have. This potent combination in powder form add nutrition to ourdeficient diet due to modern farming methods,nutrient-deficient soils, high levels ofpollution that places more stress, and busy lifestyles that make it hard to prepare healthybalanced diet. It acts as an inexpensive insurance against nutritional deficiencies.This study will promote awareness on the relevance of serving of vegetable meals,soup, bread, dessert, shakes, juices and mixes with Malunggay and Spinach powder. It encourage households to plant Malunggay and Spinach in backyards for personalconsumption. Furthermore, it supports the Department of Agriculture on their program ofpropagating vegetable garden e.g. Malunggay and Spinach as a under its biotechnology program where it currently enjoys wide array ofMalunggay, Spinach and other vegetable based products manufactured in the Philippinesand being sold in local and international markets. Finally, it inspires people to study andsearch for benefits on vegetables and oth er agricultural products. The study focused on the specifications of how to procure the major quality ingredients, the Malunggay and Spinach leaves and conscientiously observed the proper storage andmaintanance of suitable room temperature. It took two (2) months and a half to get the final result of the research work using the method of  experimentation. As Malunggay wasreadily cultivated in the backyard on the contrary, Spinach was a hard find. It started froma given tiny seedling from mountainous Busay and was replanted. The Spinach wastediously tended since it was never been spared from the affectation of long drought asbrought by, El Nià ±o phenomenon and propagated until such time ready for harvest. The study had undergone three (3) repeated experimentations to come up with reliable andfactual results. Firstly, the  outcome of the Malunggay and Spinach leaves harvested atnoontime when the sun is intense. Secondly, the two (2) primary ingredients were hangedoutside with moderate exposure to sunlight. And lastly, the recommended procedure wasfollowed closely to yield the desired result.Moreover, the study has its pitfalls as the targeted yield of the Malunggay and Spinach Powderwas 200 grams but the finished product yielded only 60 grams with an approximateproportion: 30 grams of Malunggay and 30 grams of Spinach leaves respectively due tolimited produce of Spinach leaves. METHODOLOGY In acquiring the study of Malunggay and Spinach powder, constant research wasdone. Facts were gained from books and computer resources. The abundance of the saidvegetables which most of the time left out wilted aroused a curious mind thus the researchdrew its concept. The accessibility and availability of both vegetables inspired the researchwhere an actual and continuous propagation was made to ensure freshness of harvest during the several process of experimentation. A series of trial and error process was madewherein an exact time of harvest must be observed and storage in a well-ventilated roommust be followed. Three rooms in the house were carefully chosen in which a room at thebasement was ample to suit the experiment need. Both vegetables compliment each other interms voluminous vitamins and minerals that supplement the everyday nutrient needs ofpeople in order to fulfill their daily activities. The preparation of Malunggay and Spinach powder are as follows:Harvest Malunggay and Spinach leaves early morning just when the dew has dried up.Bundle Malunggay and Spinach leaves and hang upside down in a well-ventilated room. Dont expose to sunlight. Use brown paper bag to catch falling leaves. Use clothespin to secure the brown paper bag to where you hang both leaves. Allow leaves to fall in the paperbag. Grind, pound or blend when the leaves dried up. Seal in a container.Varied usage of this powder as:Tea, combine in vegetable meal, soup, bread, cookies, cakes, desserts, shakes, juices,sandwiches and ice cream. Review of Related Literature of Ipil ipil seeds as an alternative shoe polisher (LOCAL) Ipil-ipil is found throughout the Philippines in the settled areas at low and medium altitudes. It s locally gregarious an abundant.This is a small tree, 2 to 6 meters high.The pinnae are 8 to 16, and 5 to 8 centimeters long. The leaflets are 20 to 30, linear-oblong, and 7 to 12 millimeters in length. The heads are solitary, at the axils of the leaves, long-peduncled, globose, and 2 to 5 centimeters in diameter, with many white flowers. The pods are thin, flat, strap-shaped, 12 to 18 centimeters long, and 1.4 to 2 centimeters wide, each containing from 15 to 25 elliptic, compressed, shining, brown seeds. Ipil-ipil is popularly known in the Philippines for firewood and is useful also in reforestration work. It is also much used as a cover crop and is a good exterminator of â€Å"kogon†. The bark produces brown dye. In some provinces the seeds are used as a substitute for coffee. The seeds are also used in making bags, etc. The leaves are injurious to horses who eat them. They a re said to cause falling of hair from their manes and tails. Cattle and goats do not seem to be affected. The raw seeds contain fat 8.68 percent, crude fiber 22.59 percent, nitrogen-free material other than fiber 9.78 percent, nitrogen 6.42 percent, traces of sucrose, water 14.8 percent and ash 4.2 percent.